We recently worked with Harlequins to promote ticket sales for the 2011 LV= Big Game 4 at Twickenham, and helped them generate almost 82,000 ticket sales – a world record for a regular season club fixture.
‘The Big Game’ is a big event in the rugby calendar and featured entertainment from X Factor finalists Amelia Lily and Misha B, as support for the feature match between league leaders Harlequins and last year’s champions Saracens.
We helped Harlequins to raise awareness of The Big Game within social networks using outreach and seeding techniques. This included working alongside Harlequins’ strategic partners to run co-branded competitions to win tickets, and seeding these competitions on partner branded Facebook and Twitter sites. We further supported the activity by planning and buying targeted Facebook advertising to attract a range of rugby and X Factor fans.
