The Brief
The Jack team was tasked with keeping Great Western Wine customers informed and uptodate about new wines, tasting events, special offers and other specialist services – with a view to driving sales enquiries to the website, shop and by telephone.
The Solution
A portfolio of regular newsletters, brochures and direct mailings, in a sub A4 format for ease of use, lower environmental impact and efficient mailing. Content is a blend of information on new wines and the winemakers who supply them, features on award-winning wines in the press, and plenty of carefully selected wines and mixed cases available for purchase.
The Results
“The shop, website and phone have been very busy with people responding to the newsletter for all the different mixed cases” (Vicki Wheeler, Great Western Wine)
“Starting to get orders and great feedback from the newsletter… one chap bought 18 bottles and is checking his diary because he wants to book tickets to as many of the tastings as possible” (Tom King, Great Western Wine)
