We help brands have profitable conversations with their customers through the creation and distribution of content across all media channels - including social media, apps, websites and customer magazines.
We approached Jack with a series of targets to raise the awareness and commercial activity of our business. Jack helped us to quickly improve traffic through social media and develop a longer term strategy to meet out targets. We were very impressed with the ideas, expertise, innovation and energy that Jack brought to the project.
I read this week that Santander’s Director of Brand and Communications spends 40% of his time on internal marketing. At this year’s Marketing Week Live show he said that communicating with staff was so important it took up nearly half his time; such is the importance of maintaining a happy and productive workforce at a time when trust in traditional institutions like banks, politicians and the police is at a record low.
I read an interesting article in Marketing Week recently that examined the differing strategies deployed by brands to drive traffic to their websites and Facebook pages, and the role that content plays within this.
On Tuesday night I attended the inaugural Bath Good Food Awards, hosted by Guide2Bath and The Pig Guide, at the Guildhall in Bath.
The Jack team is celebrating its first birthday with a fantastic new website.